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Footfall Tally

I need to compare storefronts

Two storefronts. Which deserves a closer look?

A passing impression is hard to compare. Count a round at each candidate spot with Footfall Tally, keep the time and context, and bring real observations to your decision.

  • iPhone
  • iOS 17+
  • Free to start
  • One-time unlock
Footfall Tally running a 15-minute field count
Actual app screen

MADE FOR REAL MOMENTS

A useful way through.

01

Before signing a lease

Observe candidate locations at comparable times with the same counting rule.

02

A busy street, but a quiet shop

Choose the question you need to answer: passersby, entries, pickups, or audience fit.

03

Planning the next event

Keep each round and its context so future plans have an observation to draw on.

HOW IT WORKS

From the first step to a useful result.

01

Count the field question that matters.

Choose the mode that matches the decision you need to make. Mutually exclusive buttons keep one person from being counted twice.

  • Total footfall—tap once for each person passing
  • Direction—classify movement as left or right
  • Target audience—separate Target from Other
  • Venue visits—track passersby, entries, or pickups
02

Keep every round consistent.

Every round defaults to 15 minutes, so repeated observations stay easier to compare.

  • Pause and resume at any time
  • Undo a tap if you miscount
  • Finish early when conditions change
  • Review totals, duration, and counting mode
03

Compare the same place over time.

Repeat rounds at the same location and build a clearer picture across time windows and operating conditions.

  • Review cumulative totals and full-round averages
  • See peak rounds without losing the underlying records
  • Add weekdays, holidays, events, and notes
  • Keep each observation available for later review

KNOW WHAT YOU ARE GETTING

Private by default

No account · No ads or third-party analytics SDK · Survey records stay on your device · Optional location only suggests a place name

Read the privacy policy ↗

Try two complete rounds free.

Unlock full access once—no subscription.

QUESTIONS

A few things to know.

Does it count people with the camera?

No. You observe the site and tap for each person. The app organizes manual field counts; it does not replace the observer.

Can one round tell me which location is best?

No. Foot traffic is one part of the decision. Compare similar times, repeat across different days, and consider rent, audience fit, and entries too.

How do I get help?

Read the support guide ↗ · [email protected]

A USEFUL FIRST STEP

Start with your next task.

View on the App Store